Now in Beta · Free to Use

Caregiving is hard enough.
Staying organized shouldn't be.

Sela gives family caregivers one place to track medications, vitals, appointments, and more — for every patient they care for.

getsela.app
Sela
👤 Margaret, 78
Today's Doses
6
4 of 6 complete
Next Appointment
Dr. Nguyen
Cardiology · Apr 12
Medication Schedule
  • Lisinopril 10mg ✓ Taken
  • Metformin 500mg ✓ Taken
  • Atorvastatin 40mg Due 6pm
  • Vitamin D 2000IU Due 8pm
Vitals
Blood Pressure122/78
Blood Sugar104 mg/dL
SpO297%
Pain Log
No episodes today
Last: Apr 1 · Level 3/10
Lower back · Relieved by rest

Built for the 63 million unpaid family caregivers in America

63M1
Family caregivers in the US
25hrs1
Average weekly caregiving time
$600B+2
In unpaid caregiving value annually
$0
Cost to use Sela today
1 AARP & National Alliance for Caregiving, Caregiving in the U.S. 2025  ·  2 AARP Public Policy Institute, Valuing the Invaluable 2023
Everything in one place.
Nothing left to chance.
💊

Medication Management

Track every prescription, dosing schedule, refill date, and pharmacy. Get urgent alerts when refills are approaching.

📅

Smart Daily Schedule

Auto-generates a daily dose schedule from your medication list. One tap marks a dose taken and logs it to the journal.

❤️

Vitals Tracking

Blood pressure, blood sugar, weight, and oxygen levels — with trend charts and status indicators for every reading.

🧠

Care Insights

Sela analyzes your logged data to surface patterns — flagging pain trends, vitals shifts, and changes worth paying attention to. AI-powered summaries and deeper analysis are in development.

🗓

Appointments

Track every upcoming and past visit — doctor name, location, and specialty. Reschedule with a logged reason, or record visit audio for an automatic transcript.

👥

Multiple Patients

Caring for both parents? A parent and a spouse? Switch instantly between patient profiles from one dashboard.

🔒

Complete Privacy

All data stays on your device. No account required. Nothing sent to a server. Nothing to breach.

Ready to get organized?

No download. No account. Just open it in your browser and start.

Open Sela Free →
Every tool a caregiver needs.
Nothing they don't.

Sela is built around how family caregivers actually work — not how clinicians do.

💊

Medication Management

Add every medication with full details — dosage, frequency, prescribing doctor, pharmacy, and refill date. Sela tracks urgency for you with color-coded refill alerts (red when due within 3 days, amber within 7).

  • ✓ Unlimited medications per patient
  • ✓ Refill date urgency badges
  • ✓ Allergy tracking with severity levels
  • ✓ Pharmacy management built in
  • ✓ Full medication history log
Active Medications
  • Lisinopril 10mg · Once daily Refill: Apr 20
  • Metformin 500mg · Twice daily Refill: Apr 8 ⚠
  • Atorvastatin 40mg · Evening Refill: May 1
⚠ Severe Allergy
Penicillin — Anaphylaxis
Today's Progress
4/6 doses
  • 8:00 AM · Lisinopril ✓ Taken
  • 8:00 AM · Metformin ✓ Taken
  • 12:00 PM · Metformin ✓ Taken
  • 6:00 PM · Atorvastatin Due Now
📅

Smart Schedule

One tap generates a full daily schedule from your medications. Each dose time appears in order throughout the day. Mark a dose taken and it's automatically logged to the care journal with a timestamp.

  • ✓ Auto-generated from medication list
  • ✓ One-tap dose logging
  • ✓ Progress bar for the day
  • ✓ Calendar view
📊

Pain Tracking

Log every pain episode with severity, location, type, triggers, and relief notes. Sela analyzes your entries to surface patterns and flag trends worth sharing with a doctor.

Care Insights
🩺

Vitals History

Blood pressure, blood sugar, weight, SpO2 — each with sparkline trends and status indicators. Sela flags meaningful shifts across your readings over time.

Care Insights
🌿

Supplements

Track herbs, oils, teas, and vitamins separately from medications — with form, dosage, reason, and preparation notes. Doctors and pharmacists need to know what your loved one is taking.

📋

Care Journal

A running log of observations, notes, and events. Medication doses are logged automatically. AI-powered care summaries for doctor visits are in development.

AI Summaries — In Development
🗓

Appointments

Track every upcoming and past visit — doctor name, location, specialty, and notes. Reschedule with a logged reason. Record visit audio and get an automatic transcript saved to the care journal.

🥗

Diet & Shopping

Log dietary preferences, restrictions, and a running shopping list. Especially useful for complex dietary needs tied to medications or conditions.

👥

Multiple Patients

One app for everyone you care for. Caring for a parent and a spouse? Each gets their own full profile. Switch instantly from the home screen.

🔔

Notifications

Enable device notifications to get reminders for doses, appointments, and refills — even when Sela is closed. Works on desktop and Android. iPhone users can add Sela to their home screen for the full experience.

🗺️

Guided Tour

A step-by-step walkthrough of every feature plays automatically on first launch. Replay it anytime from Settings — useful when you add a new caregiver or just need a refresher.

Real caregivers.
Real stories.

Sela is built for people doing one of the hardest jobs there is. Share your experience and help another caregiver find the support they need.

Has Sela helped you?

We'd love to hear from you. Your story might help another caregiver find the support they need.

Submissions may be featured on this page. We'll never share your email address.

Free that's actually free.
Paid that's actually worth it.

Every caregiver deserves great tools, regardless of budget. The free tier is a complete, useful product — not a crippled demo.

Free
$0 / forever
Everything you need to get organized today.
  • All core features (medications, schedule, vitals, pain, journal)
  • Supplements tracking
  • Unlimited patients
  • Care Insights — pain & vitals trend analysis
  • Appointment tracking
  • Local device storage
  • No account required
  • Cloud backup
  • Multi-device sync
  • SMS reminders
Open Free App →
Family
$14.99 / month
Built for families coordinating care together.
  • Everything in Plus
  • Care sharing (up to 5 caregivers)
  • PDF care reports for doctor visits
  • Coordinated task assignment
  • Shared care notes
The free tier will never be taken away. Pricing for paid tiers may be subject to change before launch.
Got questions?
We've got answers.
Is Sela really free?
Yes — completely free, no credit card, no account required. Just open the app in your browser and start. The core features will always be free. Optional paid features like cloud backup and SMS reminders are coming later and will be clearly labeled.
Do I need to create an account?
No. Sela requires no account, no login, and no email address to use. You open it and it works. Your data is stored directly on your device.
Where is my data stored? Is it private?
All data you enter is stored only in your browser on your device using local storage. It is never transmitted to any server, never shared, and never archived anywhere outside your device. If you clear your browser data or switch browsers, data will not carry over — that's why cloud backup is a top priority for our next update.
Can I manage more than one patient?
Yes. You can add multiple patients and switch between them instantly from the home screen. This is useful if you're caring for both parents, for a parent and a spouse, or for multiple clients as a professional caregiver.
Will the app send me reminders when medications are due?
Not yet — and we want to be fully honest about this. The notification toggles are in the app, but real alerts (SMS, browser push) are not active in the current beta. You need to open the app to check. SMS reminders are our top priority for the next major update, coming Fall 2026. In the meantime, we recommend checking the Today at a Glance section each morning.
Can I use Sela on multiple devices?
Not yet. Because data is currently stored locally on each device, information entered on your phone won't appear on your tablet or computer. Multi-device sync is coming with the Plus plan in Fall 2026.
Can I share access with another family member?
Not yet. Sela is currently single-user. Care sharing — where you can share a patient's dashboard with a sibling or another caregiver — is planned for the Family plan launching in Fall 2026.
Is Sela a medical app?
No. Sela is an organizational and tracking tool for caregivers. It is not a medical device, does not provide medical advice, and is not a substitute for professional medical care. Always consult a qualified healthcare provider for medical decisions.
What does "AI-powered" mean in Sela?
Sela currently uses Care Insights — built-in analysis that surfaces patterns in your logged pain and vitals data without requiring AI. It flags trends, shifts, and changes worth paying attention to. Full AI features (pain pattern analysis, care journal summaries via Claude by Anthropic) are in development and will be available in a future update.
How do I report a bug or problem?
Use the "Report a Bug" button visible in the app itself — it takes less than a minute and goes directly into our issue tracker. You can also submit a report on our Support page.
Still have questions?

We're happy to help. Reach out and we'll get back to you within 24–48 hours.

Contact Us
We're here when
things don't work.

Sela is in active beta. Bugs happen. We take every report seriously and fix fast.

🐛

Report a Bug

Something not working right? Tell us what happened and we'll investigate. Every report goes directly to our issue tracker.

📖

Known Beta Limitations

These are real limitations in the current version. We're being upfront about them so you know what to expect.

  • ⚠ Notifications not yet active Notification toggles are UI-only. The app will not send reminders. Check in manually each day.
  • 📱 No multi-device sync yet Data stays on the device where you entered it. Switching browsers clears data.
  • 👤 Single user only No care sharing or family access yet. Coming in the Family plan.
📘

How to Use Sela

New to Sela or need a refresher? Download the complete how-to guide — covers every section of the app with step-by-step instructions.

Download Guide (PDF)
💡

Quick Tips

  • Protect your data: Don't clear browser data if you have important care info stored. Export features are coming.
  • Morning routine: Make it a habit to open the app first thing and check Today at a Glance until real notifications arrive.
  • Same browser: Always use the same browser on the same device to access your data consistently.
  • Schedule regeneration: If you add a new medication, tap "Regenerate Schedule" in the Schedule section to update your day.
We read every message.
Every one.

How to reach us

Sela is an independent app built by a small, dedicated team. We're accessible, responsive, and genuinely care about your experience.

📧

General Inquiries

hello@getsela.app

🐛

Bug Reports

Use the in-app button or visit our Support page. Fastest path to a fix.

💼

Investor Inquiries

invest@getsela.app · or visit our Investor page

🤝

Partnerships & Press

partnerships@getsela.app

Response Time

We typically respond within 24–48 hours. Bug reports and critical issues are prioritized.

Send us a message

The caregiver economy is over $600 billion.
It's barely been touched by software.

Sela is building the essential management platform for 63 million unpaid family caregivers in the US — starting with a tool so good, they don't want to live without it.

63M1
Unpaid family caregivers in the US
$600B+2
Annual unpaid care value
$946B3
Digital health market projected by 2030
25hrs1
Average weekly caregiving time
1 AARP & National Alliance for Caregiving. Caregiving in the U.S. 2025. Washington, DC: AARP, July 2025.  ·  2 AARP Public Policy Institute. Valuing the Invaluable: 2023 Update. Washington, DC: AARP, 2023.  ·  3 Grand View Research. Digital Health Market Size, Share & Trends Analysis Report. 2025. Global digital health market valued at $288.55B in 2024, projected to reach $946.04B by 2030 at a CAGR of 22.19%. grandviewresearch.com

The Problem We Solve

Family caregivers are the invisible backbone of the American healthcare system. They manage complex medication regimens, coordinate with multiple specialists, track chronic condition data, and advocate for their loved ones — with no tools built for them. The current reality is notebooks, sticky notes, and fragmented apps that weren't designed for caregiving at all.

The Status Quo

  • ❌ Scattered across notebooks, apps, and memory
  • ❌ No tracking of medication patterns over time
  • ❌ Doctor visits with incomplete information
  • ❌ Caregiver burnout from cognitive overload

With Sela

  • ✓ Everything in one place, accessible instantly
  • ✓ AI-powered pattern recognition across all data
  • ✓ Doctor-ready summaries generated in seconds
  • ✓ Cognitive load reduced — caregivers present again

Competitive Landscape

The competitive field is fragmented — no existing solution combines the depth of tracking, privacy, AI intelligence, and accessibility that Sela delivers. Here's how we compare:

Product Free Core No Account Needed Multi-Patient AI Insights Browser-Based Privacy-First
⭐ Sela (us)
Connected Caregiver Partial ✗ (free) ✗ (app)
CareCompanion.online ✗ (expired) Chat-only AI Partial
Care.Companion App (iOS) iOS only Unknown
Generic notebook/spreadsheet Partial Partial

Why Sela Wins

Privacy by Architecture

No account required. No data on servers. Nothing to breach. In a category where trust is everything, this is a foundational differentiator — especially post-HIPAA awareness.

Built for Real Caregivers

Not a clinical tool adapted for consumers — designed from day one around how family caregivers actually think, work, and make decisions.

AI-Powered Meaningfully

Pattern recognition in pain data, medication schedule generation, care journal summarization. AI that solves real caregiver problems — not AI as a feature checkbox.

Freemium That Converts

The free tier creates genuine daily utility and habit formation. Users who rely on Sela every day are the exact population that will pay for cloud sync and SMS reminders.

Business Model

TierPriceKey FeaturesTarget User
Free$0Full app, local storage, AI insightsAll caregivers — acquisition & habit
Plus$9.99/moCloud backup, multi-device, SMS alertsActive daily users, 1–2 patients
Family$14.99/moCare sharing, PDF exports, team coordFamilies coordinating across siblings

Roadmap & Milestones

  • Spring 2026 — Complete

    Beta Launch

    Full-featured app live at app.getsela.app (Sela beta). Core features shipped: medications, schedule, vitals, pain, journal, appointments, AI insights. Secure bug reporting pipeline deployed.

  • Q3
    Fall 2026

    Notifications & Sela Plus

    SMS medication reminders via Twilio. Cloud backup. Multi-device sync. Plus plan at $9.99/month.

  • Q4
    Fall 2026 — Target Public Launch

    Official Launch & Family Plan

    Full onboarding, care sharing, PDF care reports, Family plan at $14.99/month. Public launch with marketing campaign targeting family caregiver communities.

  • 27
    2027

    Intelligence & Mobile

    Medication interaction alerts, advanced AI care insights, native iOS/Android apps with true push notifications, professional caregiver tier.

Interested in learning more?

View our pitch deck or reach out directly — we're actively talking to aligned investors who understand the family caregiver market.

View Pitch Deck → invest@getsela.app