Now in Beta · Free to Use

Caregiving is hard enough.
Staying organized shouldn't be.

Sela gives family caregivers one place to track medications, vitals, appointments, and more — for every patient they care for.

selacare.netlify.app
Sela
👤 Margaret, 78
Today's Doses
6
4 of 6 complete
Next Appointment
Dr. Nguyen
Cardiology · Apr 12
Medication Schedule
  • Lisinopril 10mg ✓ Taken
  • Metformin 500mg ✓ Taken
  • Atorvastatin 40mg Due 6pm
  • Vitamin D 2000IU Due 8pm
Vitals
Blood Pressure122/78
Blood Sugar104 mg/dL
SpO297%
Pain Log
No episodes today
Last: Apr 1 · Level 3/10
Lower back · Relieved by rest

Built for the 63 million unpaid family caregivers in America

63M¹
Family caregivers in the US
$1T+²
In unpaid caregiving value annually
40–70%
Experience caregiver burnout
$0
Cost to use Sela today
Everything in one place.
Nothing left to chance.
💊

Medication Management

Track every prescription, dosing schedule, refill date, and pharmacy. Get urgent alerts when refills are approaching.

📅

Smart Daily Schedule

Auto-generates a daily dose schedule from your medication list. One tap marks a dose taken and logs it to the journal.

❤️

Vitals Tracking

Blood pressure, blood sugar, weight, and oxygen levels — with trend charts and status indicators for every reading.

🧠

AI-Powered Insights

Pain pattern analysis, care journal summaries, and intelligent highlights — real AI that makes caregiving clearer.

👥

Multiple Patients

Caring for both parents? A parent and a spouse? Switch instantly between patient profiles from one dashboard.

🔒

Complete Privacy

All data stays on your device. No account required. Nothing sent to a server. Nothing to breach.

Ready to get organized?

No download. No account. Just open it in your browser and start.

Open Sela Free →
Every tool a caregiver needs.
Nothing they don't.

Sela is built around how family caregivers actually work — not how clinicians do.

💊

Medication Management

Add every medication with full details — dosage, frequency, prescribing doctor, pharmacy, and refill date. Sela tracks urgency for you with color-coded refill alerts (red when due within 7 days, amber within 14).

  • ✓ Unlimited medications per patient
  • ✓ Refill date urgency badges
  • ✓ Allergy tracking with severity levels
  • ✓ Pharmacy management built in
  • ✓ Full medication history log
Active Medications
  • Lisinopril 10mg · Once daily Refill: Apr 20
  • Metformin 500mg · Twice daily Refill: Apr 8 ⚠
  • Atorvastatin 40mg · Evening Refill: May 1
⚠ Severe Allergy
Penicillin — Anaphylaxis
Today's Progress
4/6 doses
  • 8:00 AM · Lisinopril ✓ Taken
  • 8:00 AM · Metformin ✓ Taken
  • 12:00 PM · Metformin ✓ Taken
  • 6:00 PM · Atorvastatin Due Now
📅

Smart Schedule

One tap generates a full daily schedule from your medications. Each dose time appears in order throughout the day. Mark a dose taken and it's automatically logged to the care journal with a timestamp.

  • ✓ Auto-generated from medication list
  • ✓ One-tap dose logging
  • ✓ Progress bar for the day
  • ✓ Calendar view
  • ✓ Shareable schedule link
📊

Pain Tracking

Log every pain episode with severity, location, type, triggers, and relief notes. A 14-day trend chart reveals patterns to share with doctors.

AI Pattern Analysis
🩺

Vitals History

Blood pressure, blood sugar, weight, SpO2 — each with sparkline trends and status indicators. Every reading stored and chartable over time.

📋

Care Journal

A running log of observations, notes, and events. Medication logs added automatically. AI summary tool turns your notes into a clean doctor report.

AI Summaries
🗓

Appointments

Track every upcoming and past visit — doctor name, location, specialty, and notes. Never show up unprepared again.

🥗

Diet & Shopping

Log dietary preferences, restrictions, and a running shopping list. Especially useful for complex dietary needs tied to medications or conditions.

👥

Multiple Patients

One app for everyone you care for. Caring for a parent and a spouse? Each gets their own full profile. Switch instantly from the home screen.

A caregiver's morning,
reimagined.

Watch how Sela helps Sandra — a daughter caring for her 78-year-old mother — start her day with calm and clarity instead of chaos.

Watch: "Sandra's Morning" — 90 sec

A day in the life of a family caregiver using Sela

📹 Video placeholder — place your produced commercial here. Recommend 90–120 sec runtime, mobile-optimized, with captions.
SCENE 1 · 0:00–0:20

The old way. Sandra surrounded by sticky notes, notebooks, pillboxes. Phone ringing. Frustrated. "Did she take her metformin this morning?"

SCENE 2 · 0:20–1:00

Sela. She opens the app. Today's schedule. Four doses done, two to go. Vitals logged. Doctor appointment on Thursday. She smiles — she's got this.

SCENE 3 · 1:00–1:30

Peace of mind. Sandra sitting with her mother, having coffee. Present. Not distracted. The app handled the tracking so she could focus on what matters.

Using Sela?
We'd love to hear from you.

Sela is in active beta and we're building this with real caregivers. If it's helped you, your story could help someone else find it.

💬

Share your experience

Have Sela helped you stay organized? Caught a missed dose? Made a doctor's appointment easier? We want to hear it — and with your permission, share it here.

Share Your Story →
🌿

We're just getting started

Sela launched in Spring 2026. Real caregiver stories are coming — and yours could be the first. Every voice helps us build something better.

Try it free today

No account. No download. Open Sela in your browser right now and see how it feels for your situation.

Open Sela Free →
Free that's actually free.
Paid that's actually worth it.

Every caregiver deserves great tools, regardless of budget. The free tier is a complete, useful product — not a crippled demo.

Free
$0 / forever
Everything you need to get organized today.
  • All core features (medications, schedule, vitals, pain, journal)
  • Unlimited patients
  • AI-powered insights & summaries
  • Appointment tracking
  • Local device storage
  • No account required
  • Cloud backup
  • Multi-device sync
  • SMS reminders
Open Free App →
Family
$9.99 / month
Built for families coordinating care together.
  • Everything in Plus
  • Care sharing (up to 3 caregivers)
  • PDF care reports for doctor visits
  • Coordinated task assignment
  • Shared care notes
The free tier will never be taken away. Pricing for paid tiers may be subject to change.
Got questions?
We've got answers.
Is Sela really free?
Yes — completely free, no credit card, no account required. Just open the app in your browser and start. The core features will always be free. Optional paid features like cloud backup and SMS reminders are coming later and will be clearly labeled.
Do I need to create an account?
No. Sela requires no account, no login, and no email address to use. You open it and it works. Your data is stored directly on your device.
Where is my data stored? Is it private?
All data you enter is stored only in your browser on your device using local storage. It is never transmitted to any server, never shared, and never archived anywhere outside your device. If you clear your browser data or switch browsers, data will not carry over — that's why cloud backup is a top priority for our next update.
Can I manage more than one patient?
Yes. You can add multiple patients and switch between them instantly from the home screen. This is useful if you're caring for both parents, for a parent and a spouse, or for multiple clients as a professional caregiver.
Will the app send me reminders when medications are due?
Not yet — and we want to be fully honest about this. The notification toggles are in the app, but real alerts (SMS, browser push) are not active in the current beta. You need to open the app to check. SMS reminders via Twilio are our #1 priority post-beta — no firm date yet, but it's the next major feature we're building. In the meantime, we recommend opening the app each morning and checking the Today at a Glance section to see what's due.
Can I use Sela on multiple devices?
Not yet. Because data is currently stored locally on each device, information entered on your phone won't appear on your tablet or computer. Multi-device sync and cloud backup are on our roadmap as part of the Plus plan — no firm date yet, but it's a priority feature we're actively planning.
Can I share access with another family member?
Not yet. Sela is currently single-user. Care sharing — where you can share a patient's dashboard with a sibling or another caregiver — is on our roadmap and will be part of the Family plan. No firm date yet, but it's a priority growth feature.
Is Sela a medical app?
No. Sela is an organizational and tracking tool for caregivers. It is not a medical device, does not provide medical advice, and is not a substitute for professional medical care. Always consult a qualified healthcare provider for medical decisions.
What does "AI-powered" mean in Sela?
Sela uses real AI (Claude by Anthropic) to analyze pain patterns, generate care journal summaries, and surface trends across your patient's data. It's not AI for its own sake — it's AI that makes your job as a caregiver genuinely easier. These features work in the free tier.
How do I report a bug or problem?
Use the "Report a Bug" button visible in the app itself — it takes less than a minute and goes directly into our issue tracker. You can also submit a report on our Support page.

Still have questions?

If we didn't cover what you were looking for, we're happy to help. Reach out and we'll get back to you.

Contact Us
We're here when
things don't work.

Sela is in active beta. Every report is taken seriously and we work to implement fixes as quickly as possible.

🐛

Report a Bug

Something not working right? Tell us what happened and we'll investigate. Every report goes directly to our issue tracker.

📖

Known Beta Limitations

These are real limitations in the current version. We're being upfront about them so you know what to expect.

  • ⚠ Notifications not yet active Notification toggles are UI-only. The app will not send reminders. Check in manually each day.
  • 📱 No multi-device sync yet Data stays on the device where you entered it. Switching browsers clears data.
  • 👤 Single user only No care sharing or family access yet. Coming in the Family plan.
💡

Quick Tips

  • Protect your data: Don't clear browser data if you have important care info stored. Export features are coming.
  • Morning routine: Make it a habit to open the app first thing and check Today at a Glance until real notifications arrive.
  • Same browser: Always use the same browser on the same device to access your data consistently.
  • Schedule regeneration: If you add a new medication, tap "Regenerate Schedule" in the Schedule section to update your day.
We read every message.
Every one.

How to reach us

Sela is an independent app built by a small, dedicated team. We're accessible, responsive, and genuinely care about your experience.

📧

General Inquiries

hello@getsela.app

🐛

Bug Reports

Use the in-app button or visit our Support page. Fastest path to a fix.

💼

Investor Inquiries

invest@sela.app · or visit our Investor page

🤝

Partnerships & Press

partnerships@getsela.app

Response Time

We typically respond within 24–48 hours. Bug reports and critical issues are prioritized.

Send us a message

The caregiver economy is over $1 trillion.
It's barely been touched by software.

Sela is building the essential management platform for 63 million unpaid family caregivers in the US — starting with a tool so good, they don't want to live without it.

63M
Unpaid family caregivers in the US ¹
$1T+
Annual unpaid care value ²
$347B→$946B
Global digital health market 2025→2030 ³
40–70%
Of family caregivers experience clinical burnout

The Problem We Solve

63 million Americans are unpaid family caregivers — contributing over $1 trillion annually in unpaid care. They manage medications, appointments, and vitals for aging loved ones with nothing better than sticky notes and memory. Between 40–70% experience clinical burnout. The digital health industry built tools for patients and clinicians — not for the caregiver in the middle.

The Status Quo

  • ❌ Scattered across notebooks, apps, and memory
  • ❌ No tracking of medication patterns over time
  • ❌ Doctor visits with incomplete information
  • ❌ Caregiver burnout from cognitive overload

With Sela

  • ✓ Everything in one place, accessible instantly
  • ✓ AI-powered pattern recognition across all data
  • ✓ Doctor-ready summaries generated in seconds
  • ✓ Cognitive load reduced — caregivers present again

Competitive Landscape

The competitive field is fragmented — no existing solution combines the depth of tracking, privacy, AI intelligence, and accessibility that Sela delivers. Here's how we compare:

Product Free Core No Account Needed Multi-Patient AI Insights Browser-Based Privacy-First
⭐ Sela (us)
Connected Caregiver Partial ✗ (free) ✗ (app)
CareCompanion.online ✗ (expired) Chat-only AI Partial
Care.Companion App (iOS) iOS only Unknown
Generic notebook/spreadsheet Partial Partial

Why Sela Wins

Privacy by Architecture

No account required. No data on servers. Nothing to breach. In a category where trust is everything, this is a foundational differentiator — especially post-HIPAA awareness.

Built for Real Caregivers

Not a clinical tool adapted for consumers — designed from day one around how family caregivers actually think, work, and make decisions.

AI-Powered Meaningfully

Pattern recognition in pain data, medication schedule generation, care journal summarization. AI that solves real caregiver problems — not AI as a feature checkbox.

Freemium That Converts

The free tier creates genuine daily utility and habit formation. Users who rely on Sela every day are the exact population that will pay for cloud sync and SMS reminders.

Business Model

TierPriceKey FeaturesTarget User
Free$0Full app, local storage, AI insightsAll caregivers — acquisition & habit
Plus$9.99/moCloud backup, multi-device, SMS alertsActive daily users, 1–2 patients
Family$14.99/moCare sharing (up to 5), PDF exports, team coordFamilies coordinating across siblings
Sela for ProfessionalsTBDB2B corporate licensing for caregiving businessesProfessional caregiving organizations

Roadmap & Milestones

  • Spring 2026 — Complete

    Beta Launch

    Full-featured app live at selacare.netlify.app (Sela beta). Core features shipped: medications, schedule, vitals, pain, journal, appointments, AI insights. Secure bug reporting pipeline deployed.

  • Q4
    Q4 2026 — Plus Launch

    Notifications & Sela Plus

    SMS medication reminders via Twilio. Cloud backup. Multi-device sync. Plus plan at $9.99/month.

  • Q1
    Q1 2027 — Target Public Launch

    Official Launch & Family Plan

    Full onboarding, PDF care reports, public launch with marketing campaign targeting family caregiver communities. Care sharing and Family plan in active development — date to be confirmed.

  • 27
    2027

    Intelligence & Mobile

    Medication interaction alerts, advanced AI care insights, native iOS/Android apps with true push notifications, professional caregiver tier.

Interested in investing?

We're actively talking to aligned investors who understand the family caregiver market. Reach out to start a conversation.

invest@sela.app

Sources & Citations

¹ AARP Public Policy Institute. Valuing the Invaluable: 2025 Update. American Association of Retired Persons, 2025. Estimated 63 million unpaid family caregivers in the United States.

² AARP Public Policy Institute. Valuing the Invaluable: 2026 Update. American Association of Retired Persons, 2026. Estimated value of unpaid family caregiving exceeds $1 trillion annually.

³ Grand View Research. Digital Health Market Size, Share & Trends Analysis Report. 2025. Global digital health market valued at USD $347.35 billion in 2025, projected to reach USD $946.04 billion by 2030 at a CAGR of 22.2%. grandviewresearch.com/industry-analysis/digital-health-market

⁴ National Alliance for Caregiving & AARP. Caregiving in the U.S. 2020. Between 40–70% of family caregivers exhibit clinically significant symptoms of depression and burnout.